You’ve got your course idea and you’ve got your rough plan but have you considered the needs of your audience? Read these questions to establish your audience needs.
There are a few quite simple audience related needs that you have to establish before going too far into the creation of your course. These are incredibly important to the success of your participants.
Find a sample audience, this might be a mass email to friends and friends of friends, a post on Facebook or other social media sites, or asking a few specific groups on LinkedIn. Ask them these questions and any others that might relate to your course development.
1. Do you have internet access? (might seem like a silly question but it is a good one)
2. Are you comfortable surfing the net?
3. Are you comfortable downloading materials?
4. Do you have computer support if needed?
* ask any other tech related questions here. If your course requires downloading software establish that your targeted audience can do this.
5. Do you enjoy learning independently?
6. Are you able to put aside time to learn online?
7. Do you have a regular, comfortable space to use while doing this course?
* Ask any time commitment questions here. Establish the need to put aside time and have a regular learning space.
9. Are you comfortable emailing strangers
10. Are you familiar with online forums
11. Are you open to sharing ideas online?
* Establish participants willingness to come online and be part of a group. Sure we’re all ‘lurkers’ at some stage but through good facilitation people can be supported to join in further.
It’s easy to think that your audience fits your criteria perfectly, but remember, your audience is not the same as you so establish their needs rather than assume their needs.
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